Marketing researches
Marketing researches allow to define customer’s requirements, to select the target audience and to find out its motives and values. Both quantitative and qualitative methods of researching are used. Marketing researches – are the base for brand promotion on the market.

Positioning
Positioning– is a set of values in the consumers mind that any brand consists of. At this stage specific features of a product are point out, position corresponding to the main competitors is identified and key advantages for the future consumers are underlined.

Communication platform of the brand
Communicative platform of the brand – is an effective combination of all communication channels: identification of the main informative approaches, means and ways of communication.

Naming
Naming – is a many-sided process that includes creative and technical aspects: semantic, syntactical, psychological, and juridical. As a result we get a name of brand that includes positive effect and successful communication model expected by customers.

Slogan
Slogan – is an emotionally and semantically deep phrase that reflects the main idea of the brand strategy. Slogan is an effective tool to create effective communication with target audience.

Brand registration
Brand registration includes several stages: verification of brand purity, registration of name and logo. After registration a certificate that proves the exclusive rights to use the brand is given.