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Attention
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Interest
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Desire
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Action
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Creative conception
Creative conception is a system of creative ideas that express positioning of the brand and propose well-grounded solutions of communicative problems with creative means. These creative ideas are realized through specific audio-visual means: scripts for video and radio spots, games, promo-events, outdoor advertising, media, etc.
Media planning / location
Media planning is a choice of certain kinds of promotion (TV channels and programs, radio stations, concrete press issues, means of public advertisement, Internet resources, underground, etc.) as well as detailed distribution of advertising rotations within a certain period of time. After media-plan is formed, in which are reflected all parameters of a future event, next step – is media-buying and location of advertising materials in the chosen media.
Creation and realization of BTL / PR events
BTL (Below the Line) is a set of marketing measures (promo-actions, advertising games) that help to introduce an advertising massage to a consumer. Usually the message is personalized and place of contact is close to the situation of purchase and decision-making. In addition to the direct advertising activity promotion with PR instruments is worked out.
Estimation of efficiency of advertising activities
Estimation of efficiency of advertising activities is a set of measures that allows to estimate efficiency of advertising activities on different stages of its realization and to make necessary corrections. Another important feedback of this activity is the accumulation of analytical data that helps to plan marketing activity more thoroughly in future.
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