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Attention
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Interest
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Desire
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Action
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Brand (logo, character)
Brand – is a word, term, picture and other graphic symbol used by company in order to make its product differ from others. Logo – is a graphic visualization of brand name. For some products it is effective to choose a character as a part of brand identity.
Package/label design
The form and design of package should fit to the customers` image of an “ideal product”. While creating any label the following two aspects should be taken into consideration: informative and emotional. The consumer should see all important decision-making information. The emotional component influences mostly his choice.
Brand book
Brand book – is a set of rules of brand identification and also the instruction for brand use in different communications. In this document visual concept of the brand, schemes of location, principals and rules of design modules for different advertising means are mentioned. Brand book is created for company staff, advertising and PR agencies and provides standardization and the unity of the company’s identity.
POS-materials
POS-materials are set of marketing and advertising instruments located at sales units (leaflets, shelf talkers, mobiles, etc.). POS-materials help customers to make a decision and purchase the right product.
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Log in
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