Dzim Apolenis live interview on KCRA-3 on X-Twitter rebranding

min. read
April 8, 2024
Our creative director, Dzim Apolenis, was invited to appear on Sacramento's KCRA-3 TV channel as a brand expert to discuss the rebranding of Twitter.

Elon Musk had announced that he was about to kill the Twitter brand and replace it with X, which caused public outcry. Many were perplexed by this decision as Twitter has become a part of the lives of millions of people, and terms such as "tweet" have become a household word. The lack of changes after Musk's statement was also a topic of conversation, with no integration of the new brand. Watch full interview >

KCRA-3 TV Channel. Dzim Apolenis | X-Twitter rebranding

During the interview, Dzim Apolenis expressed his professional opinion on the matter. He described Elon Musk as an unpredictable and sometimes shocking entrepreneur who is great at creating shows to draw attention to his projects. He always acts in his own way, and this makes him successful. Jim noted that it would be ideal to first work out a strategy before launching a brand, but in this case, everything happens differently.

It is important to note that this is not a brand transformation, but rather a fundamental change of the product. The new app strategy is a completely different product centered in audio, video, messaging, payments/banking. They are creating a global marketplace for ideas, goods, services, and opportunities powered by AI. X will connect all of us in ways we're just beginning to imagine. The idea with X perfectly reflects the new product and its philosophy.

Although many are sorry to see Twitter go, if the new product is great, people will love it. If not, who knows what Elon will come up with next.

Back to insights