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brand
identity

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The complete brand identity for your business

We create strong brand identity that pushes the business forward and results in profit growth. We start with the analysis of your brief and propose necessary services to match your aims from brand platform, naming, logo, visual identity to communication guide.Share you project with us and get the detailed plan for its effective realization.

Brand identity is a strategic and design solution that helps you build the successful business and elevate its visual presence

hello@aidapioneer.com

Elevate your business by partnering with a leading brand identity agency to set yourself apart

Brand identity is a comprehensive vision of a brand, which includes a brand strategy and a design system. Identity helps to differentiate the company, form the right perception and strengthen loyalty.

It helps business identity itself, create a positive perception and be consistent in messaging, design, and overall brand experience across different platforms and touchpoints.

A well-crafted brand identity creates an emotional connection with clients, it evokes positive feelings and associations. We prioritize our customers' needs and preferences by beginning with brand strategy and research in all our designs.

At Aida Pioneer, we have years of experience in delivering exceptional design projects to our clients. Our team specializes in providing customized brand identity services that cater to the unique needs and preferences of our clients.

Why do companies
need brand
identity?

hello@aidapioneer.com
hello@aidapioneer.com
hello@aidapioneer.com

Brand
Identity
Services

Discovery

After conducting a discovery call with the client team, we delve into the project to gather valuable insights. Next step is a set of Interviews with key stakeholders and client executives. Utilizing the data obtained from these interviews, combined with extensive desk research, we compile a comprehensive document that also includes our initial brand idea hypothesis.

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Brand Platform

We take the developed brand idea hypothesis and transform it into a unique positioning. Then we develop brand essence, personality, metaphor, and other brand assets, which are combined into a detailed brand platform.

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Naming

We start by generating a wide range of options before narrowing it down to a presentation of 10 preliminary screened names that are checked for domain and trademark availability. After receiving approval for 2-3 names, we oversee copyrights and name check with your legal team.

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Logo & Brand Identity Concept

First, we ensure that you provide us with all of the assets we'll need to get started. You'll receive a handy checklist of everything needed. We then hold a creative meeting with your team to learn everything we need to know about the brand's visual expectations. At this stage, we research the niche and conduct a strategic design review, including competitor analysis, design trends, color coding, visuals, etc. We discuss the document with you in a meeting to finalize our future visual strategy.

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Brand Guide

Based on the approved visual identity we develop a set of brand assets and combine a detailed guide. It can be either digital (microsite) or PDF format. The guide makes it easy for you to maintain the brand and organize processes in house.

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Website Design

First, we collaborate with your team to create a sitemap for your website. Within 15-20 days, we demonstrate a couple of concepts. Once the final design is approved, we prepare page templates with recommendations for animation and content design. We provide ready for implementation files in Figma.

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Social Media Playbook

To initiate a digital transformation of your business we prepare a detailed communication strategy.

We review relevant competitors and identify target audience segments. From there, we set up KPI, determine the tone of voice (TOV) and content types, create imagery and a posting guide with templates.

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Brand Video

We create a video script to present the new brand (or rebranded). Then we gather the most suitable team for the project and produce it at a reasonable price. Our team has an expertise of production of thousands of commercials of different complexity.

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Discovery

We begin with a strategic online discovery meeting with the company team to delve deep into the project. If necessary, we organize interviews with key stakeholders and client executives. Based on the data we collect from these interviews and our desk research, we prepare a document that includes a survey of the industry market, an analysis of major competitors from a branding perspective, and our initial brand hypothesis.

Deliverables
  • Discovery meeting and interviews with the team to learn about the company's status, upcoming plans, and long-term goals

  • Market research, including trends, perspectives, and barriers

  • Competitor research and analysis

  • Target audience segmentation, tribes, and ICP (Ideal Customer Profile)

  • Brand hypothesis

Brand Platform

We help you identify what your brand stands for and what makes it uniquely defensible by turning insights and implications into a unique positioning. Our team combines brand foundations, positioning, value proposition, personality, brand metaphor, and other brand assets to create a detailed brand platform.

Deliverables
  • Vision and mission statements

  • Brand essence and positioning statement

  • Value propositions and proof points

  • Brand personality

  • Brand attributes

  • Brand metaphor

  • Brand archetype

  • Brand pyramid

  • Tone of voice and communication principles

  • Brand slogan

Naming

We start working on your brand name based on the brand platform or a detailed brief. Our team begins by generating a wide range of options before narrowing it down to a presentation of 10 name options that have been preliminary screened for domain and trademark availability. After the approval of 2-3 names, we supervise the final copyright and trademark checks with your legal team. If necessary, we go for a second round of naming.

Deliverables
  • Up to 10 name options in a detailed PDF presentation with descriptions and mood boards

  • Up to 10 additional name options in the second round

  • Up to 10 name options in the third round, if needed, at an additional cost

  • URL recommendations

  • Assistance with the trademark process, if needed, for a separate fee

Our latest projects

VERO Brand Identity - Aida Pioneer
  • Discovery
  • Website Design
  • Social Media Playbook
Justin Joy Brand Identity - Aida Pioneer
  • Brand Identity
  • Naming
  • Guide
Binpong Brand Identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
TRADEL.TECH Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
BINAR LAB Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
TUMAR INVEST Brand identity - Aida Pioneer
  • Brand Identity
  • Guide
  • Logo
JETUP Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
WHITE SQUARE Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
STARLING Brand identity - Aida Pioneer
  • Brand Identity
  • Naming
  • Logo
RASKROI Brand identity - Aida Pioneer
  • Brand Identity
  • Naming
  • Logo
  • Guide
Soul Brand Identity and Packaging design - Aida Pioneer
  • Brand Identity
  • Naming
  • Logo
How we work
DISCOVERY
BRAND PLATFORM
Naming
Visual brand identity
Brand guide
Promo materials
Launch campaign

Discovery. We begin with thorough research on the product, market, competitors, and clients. This allows us to develop brand hypotheses.

We create a comprehensive brand document that includes all the essential brand assets such as positioning, brand essence, values, character, tone of voice, and more.

We generate a suitable roster of names, oversee the legal verification process, and finalize the copyrights.

At this stage we develop the inspiring design system.

Once the idea is given the green light, we adapt it to all essential channels and produce a comprehensive branding manual.

We create a set of materials for the brand launch including brand site, visuals, etc.

We help brands to launch, create communication strategies and develop social media playbooks for effective communication in digital.

Why Aida Pioneer?

At Aida Pioneer, we are a team of passionate professionals consisting of designers, strategists, and copywriters who are dedicated to our craft. With years of experience we specialize in creating award-winning brand identities that leave a lasting impact. In our portfolio there are hundreds of successful cases of developing the effective brand identity that helped business to grow and transform.

We ensure the efficiency of our solutions and establish enduring relationships with our clients. Our team is constantly exploring and implementing new technologies, motivating and propelling our clients forward, and delivering timely results. Working with us guarantees exceptional outcomes and innovative brand identity solutions.

Clients

Unfpa

“I confirm the highest quality of services elaborated by the agency to solve challenges and meet clients' expectations”

Ulia Novichenok

Communication analyst

Danone

“We would like to thank the agency for its professionalism and comfortable communication. and to highlight the outstanding efficiency of all implemented projects”

Anna Sokolik

Marketing manager

Mastercard

“I would like to note the exact fulfillment of the obligations undertaken, the creative approach to solving each problem, new advanced promotional formats, a high level of communication”

Nadzeya Boreiko

Сommunications & partnership manager

Mediacube

“Professionalism, an integrated approach to problem solving and creative approach to any order, the ability to fulfill the undertaken obligations accurately and timely”

Mikhail Bychanok

CEO

University of new york

“It's a talented team that helps clients to achieve the best results. the approach is not just advertising but business oriented”

Ludmila Lytkina

Сommunications manager

Our approach

What are brand identity services?

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Brand identity services refer to the process of developing and maintaining a consistent and cohesive brand image across all platforms and touchpoints. It’s a detailed design system that includes logo, color palettes, typography, and other visual elements. These services typically include creating a brand identity guide.

Why is Brand Identity important for my business?

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Brand identity plays a crucial role in shaping how your business is perceived by customers and can significantly impact its success in the market. It allows you to differentiate yourself from competitors and create a unique position in the minds of consumers. The design eco-system of your brand is a key element of the identity.

How much does a brand identity service cost?

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The cost depends on the task and its complexity, the type of business and a number of other factors. At the beginning we carefully study all the information and form an individual cost for the project.

Tell us in detail about your challenges in an email to hello@aidapioneer.com and we will offer you a detailed plan for the implementation of the project with timing and cost.