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PACKAGING
DESIGN
Every good packaging has its day
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Effective packaging design for your product
We create professional packaging design for products that guarantees the increase of sales and brand loyalty. We start with the analysis of your brief and propose necessary services to match your aims from brand platform to print files and communication guide. Share your project with us and get the detailed plan for its effective realization.
Packaging design is a complex design solution that can multiply your sales by standing out on the store shelf or online. It’s a technology combined with talent, expertise and inspiration.
hello@aidapioneer.comMake your product stand out with an experienced and award winning packaging design agency
Packaging design is more than just a beautiful image on a bottle or a pretty box to store something in. It's your company's representative, sales agent, radio jingle, and TV commercial all rolled into one. It's the packaging that prompts a person to take action and reach for the product. When packaging design results in sales we call it effective.
Aida Pioneer is a reliable and experienced partner. We are a team of professionals with a solid expertise in packaging design with outstanding results.
Packaging design trends and rules vary by industry, product type, and target audience. We know perfectly well how to deliver your product and its benefits through design and meaningful copywriting. Our design is always based on customers' insights and demands because we always start with the brand strategy and the research.
Why do companies
need packaging
design?
hello@aidapioneer.com
hello@aidapioneer.com
hello@aidapioneer.com
PACKAGING DESIGN services
Discovery
To kick off the project, we initiate a discovery online meeting with the company team and, if necessary, arrange interviews with important stakeholders and client executives. We also perform the comprehensive research of the industry, target audience and competitors. The result is a structured document with all the research data.
Discovery
To kick off the project, we initiate a discovery online meeting with the company team and, if necessary, arrange interviews with important stakeholders and client executives. We also perform the comprehensive research of the industry, target audience and competitors. The result is a structured document with all the research data.
Brand Platform
Using insights and implications, we develop a distinctive positioning that clearly defines what your brand represents and what sets it apart. We combine the brand foundations, positioning, value proposition, personality, brand metaphor, and other brand assets to create a detailed brand platform.
Brand Platform
Using insights and implications, we develop a distinctive positioning that clearly defines what your brand represents and what sets it apart. We combine the brand foundations, positioning, value proposition, personality, brand metaphor, and other brand assets to create a detailed brand platform.
Naming
Based on the brand platform or detailed brief, we begin working on your brand name. We come up with 10 names that have been preliminary screened for domain and trademark availability. We supervise final copyright and trademark checks of the approved name.
Naming
Based on the brand platform or detailed brief, we begin working on your brand name. We come up with 10 names that have been preliminary screened for domain and trademark availability. We supervise final copyright and trademark checks of the approved name.
Logo & Packaging Design Concept
After analyzing the brief, our design team initiates a meeting presenting competitors’ analysis, design trends, color coding, brand architecture schemes, visuals, etc. We finalize the visual strategy and within 2-3 weeks come back with 2-3 logo & packaging design concepts demonstrated on realistic mockups in a form of PDF presentation.
Logo & Packaging Design Concept
After analyzing the brief, our design team initiates a meeting presenting competitors’ analysis, design trends, color coding, brand architecture schemes, visuals, etc. We finalize the visual strategy and within 2-3 weeks come back with 2-3 logo & packaging design concepts demonstrated on realistic mockups in a form of PDF presentation.
Adaptation on SKUs & Print-Ready Files
We accurately adopt the approved design concept on all products including packaging of different types and forms. Our task is to create a structured and appealing brand visual block. The final stage is the preparation of printing files according to the rules of the printing company.
Adaptation on SKUs & Print-Ready Files
We accurately adopt the approved design concept on all products including packaging of different types and forms. Our task is to create a structured and appealing brand visual block. The final stage is the preparation of printing files according to the rules of the printing company.
Packaging & Logo Guide
Most of our clients maintain the brand inhouse. So, we do our best to make the process clear and easy by preparing detailed guides for logo usage ang packaging design development. The document could be in any preferable format either PDF or microsite.
Packaging & Logo Guide
Most of our clients maintain the brand inhouse. So, we do our best to make the process clear and easy by preparing detailed guides for logo usage ang packaging design development. The document could be in any preferable format either PDF or microsite.
Product 3D Renders
We create beautiful packaging designs to impress the customer. And it’s very important to demonstrate it in the best possible way. We develop realistic looking renders or mookups in various setups and create animation if needed to perfectly present the product.
Product 3D Renders
We create beautiful packaging designs to impress the customer. And it’s very important to demonstrate it in the best possible way. We develop realistic looking renders or mookups in various setups and create animation if needed to perfectly present the product.
Social Media Playbook
We develop a communication digital strategy for your brand. Along with competitor’s review we segment target audience, set up KPIs and create the action plan. We also describe TOV, form the rules for images and content, and develop social media templates.
Social Media Playbook
We develop a communication digital strategy for your brand. Along with competitor’s review we segment target audience, set up KPIs and create the action plan. We also describe TOV, form the rules for images and content, and develop social media templates.
Product Cards & Banners for E-Commerce
To start the effective communication of the new brand we create a set of product cards/banners for e-commerce. Attractive images with selling copyrights will guarantee the customers attention. We create unique illustrations and icons, organize proto sets or video production. The basic set of cards starts from 10 pieces.
Product Cards & Banners for E-Commerce
To start the effective communication of the new brand we create a set of product cards/banners for e-commerce. Attractive images with selling copyrights will guarantee the customers attention. We create unique illustrations and icons, organize proto sets or video production. The basic set of cards starts from 10 pieces.
Website Design
We initiate a thorough research phase where we gather information, create mood boards, and discuss ideas with your team. We also create a site map to outline the structure of the website. Within 2-3 weeks, we present two design concepts. Then we prepare identified page templates with recommendations for animation and content design as well as Figma files that are ready for a developer.
Website Design
We initiate a thorough research phase where we gather information, create mood boards, and discuss ideas with your team. We also create a site map to outline the structure of the website. Within 2-3 weeks, we present two design concepts. Then we prepare identified page templates with recommendations for animation and content design as well as Figma files that are ready for a developer.
Product Video
Product video is an effective promo instrument for a new or rebranded product. We create scripts and organize video production of any complexity: 2D CG, 3D modeling, shooting, etc. Our strength is in creating well performing videos at a reasonable cost.
Product Video
Product video is an effective promo instrument for a new or rebranded product. We create scripts and organize video production of any complexity: 2D CG, 3D modeling, shooting, etc. Our strength is in creating well performing videos at a reasonable cost.
Why Aida Pioneer?
Aida Pioneer is an experienced award-winning packaging design agency. We are an inspired team of professional designers, strategists and storytellers passionate about what we do. We have created hundreds of successful packaging designs combining expertise in strategy and design.
We are easy to work with, fast and result oriented. We guarantee the effectiveness of our solutions and build long-lasting relationships with clients.
We explore and use new technologies, inspire and push to move forward our clients and we are always on time. Collaborating with us means the outstanding result and perfectly selling packaging design for your product.
Clients
Ulia Novichenok
Communication analyst
Danone
“We would like to thank the agency for its professionalism and comfortable communication. and to highlight the outstanding efficiency of all implemented projects”
Anna Sokolik
Marketing manager
Mastercard
“I would like to note the exact fulfillment of the obligations undertaken, the creative approach to solving each problem, new advanced promotional formats, a high level of communication”
Nadzeya Boreiko
Сommunications & partnership manager
Mediacube
“Professionalism, an integrated approach to problem solving and creative approach to any order, the ability to fulfill the undertaken obligations accurately and timely”
Mikhail Bychanok
CEO
University of new york
“It's a talented team that helps clients to achieve the best results. the approach is not just advertising but business oriented”
Ludmila Lytkina
Сommunications manager
Our approach
What is packaging design?
Packaging design is the process of creating the visual appearance and functionality of a product's packaging. It involves the type of packaging, materials, its shape and size, as well as the design including brand logo, product name, communication messages, visual graphic elements, illustrations and typography. Effective packaging design aims to attract and engage consumers, communicate important information about the product, and differentiate it from competitors on the store shelf or online.
What makes a good package design?
A good package design is one that effectively communicates the brand and product messaging, attracts and engages consumers, and meets their functional needs. It should accurately represent the brand identity and values, creating a strong visual connection between the product and the brand. The design should be visually appealing and eye-catching, standing out on the store shelf or online marketplace. It also should be practical and user-friendly, ensuring that it adequately protects the product during transportation and storage. As consumers become increasingly conscious of environmental issues, a good package design takes sustainability into consideration.
What kind of projects need packaging design?
Packaging design is needed for a wide range of projects across various industries that someone would buy in a store or online. Some common examples include consumer goods, food and beverage industry, retail products, pharmaceutical and healthcare products, e-commerce, promotional and gift items, luxury goods, industrial products.
What information will I have to bring to the design team?
First, it is important to provide the design team with clear and detailed information about your product and your brand. Communicate the goals and objectives for the packaging design, describe your target audience and competitors, share the detailed information about product size, shape, weight, and any specific requirements or considerations for packaging. Visual references and anti-references would be very helpful.
How much does a packaging design cost?
The cost varies and depends on several aspects: the type of product you are packaging, the number of items or concepts needed, types of source files you require, etc. Once you share the details of the project and fill in the brief the agency will prepare the accurate budget estimate. Keep in mind that effective packaging design can multiply your sales and overall cost is incomparably small compared to your turnover.
What is your turnaround time?
The time it takes to create a packaging design can vary depending on the complexity of the project. Simple packaging designs may take several weeks to complete, while more complex designs could take months. The process typically involves initial research and concept development, followed by multiple design iterations and revisions based on feedback. Once the final design is approved, the designer may also need to prepare files for printing or work with a printer to ensure the design is accurately reproduced.
