The concept is based on the icon of a crumpled bottle – a simple and understandable symbol of plastic in the environment.
The logo is a mascot in the form of a bottle which is a good visual tool that creates a strong emotional connection with the brand. This is a combined logo consisting of an icon and a dense font part. The identity is based on bright contrast colors and illustrations with adaptive mascot that changes emotions depending on the context.
Through the ingenuity of artificial intelligence, we adorn our social media platforms with striking illustrations that blend artistic finesse and vibrant energy. This captivating visual approach offers a refreshing perspective on recycling, emphasizing its significance as an ingrained part of our cultural heritage rather than mundane waste disposal.