To develop the social media guide based on the brand identity and the creative launch campaign.
One you work with finance, banking and investmcents you are quite limited by the tone of voice and approach to the identity – strict, business oriented, traditional, within the industry, like others. But it was not the issue this time. We had a chance to create something unique based on the specific Asian cultural background.
We combined the Asian background of the company with contemporary design approach to create solid and impressive visual identity.