Where 2 go

Type
Brand Identity
Client
where2go.me

Logo design for mobile app based on AI that provides personalized recommendations on places to visit or spend time

  • Discovery
  • Logo & Brand Identity
  • Brand Guide
Where 2 go Logo Design - Aida Pioneer

Where 2 go

Type
Brand Identity
Client
where2go.me

Logo design for mobile app based on AI that provides personalized recommendations on places to visit or spend time

  • Discovery
  • Logo & Brand Identity
  • Brand Guide
Where 2 go Logo Design - Aida Pioneer
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Where 2 go Logo Design - Aida Pioneer

Challenge & approach

Users of the app can receive real-time recommendations based on their location, interests, budget and preferences.

Our mission was to create a unique and memorable brand for a startup; to create a brand perception that is associated with convenience, innovation and a personalized approach to the offer.

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IDEA & NAME

To create a unique logo which is easily recognizable and associated with the urban atmosphere.

When we explore the city we walk a lot. So we united the letter W from the name with the symbolic legs that always on its mission of looking.

Where 2 go Logo Design - Aida Pioneer

NAME

To create a unique logo which is easily recognizable and associated with the urban atmosphere.

When we explore the city we walk a lot. So we united the letter W from the name with the symbolic legs that always on its mission of looking.

Where 2 go Logo Design - Aida Pioneer
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Design

W2G logomark is fun and positive, modern and dynamic. It stands out among other competitors and attracts audience’s attention.

The color palette consists of bright and juicy colors that match with each other and symbolize city life. Bright green is for energy and innovation, darker green is for parks and leisure areas, orange is for activities and bright city signs, purple is for relaxation.

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