At the first stage, we developed a full-fledged brand platform and formed the rules for its communication.
The brand essence is “making investment easy”. It's a human, easy going, but at the same time functional brand for those who is ready to experiment with personal investments. The client gets all the necessary information and support to be able to handle the management of his investment portfolio. Crystal clear interface, appalling design, handy tips and human touch support is what makes it really easy and fun.
The word tradel comes from trade. It's easy to pronounce and remember. Together with the domain it combines the cashy app name Tradel.tech.