Soul

Type
Brand Identity
Client
Soul Inc.

Branding for a producer and seller of natural plant extracts including brand platform, naming, brand identity and packaging design

  • Discovery
  • Brand Platform
  • Logo & Brand Identity
  • Massaging & Copy Tagline
  • Brand Guide
  • Naming
  • Social Media Playbook
  • Brand Video
Soul Brand Identity and Packaging design - Aida Pioneer

Soul

Type
Brand Identity
Client
Soul Inc.

Branding for a producer and seller of natural plant extracts including brand platform, naming, brand identity and packaging design

  • Discovery
  • Brand Platform
  • Logo & Brand Identity
  • Massaging & Copy Tagline
  • Brand Guide
  • Naming
  • Social Media Playbook
  • Brand Video
Soul Brand Identity and Packaging design - Aida Pioneer
* Pure concentrate from nature * Pure concentrate from nature * Pure concentrate from nature * Pure concentrate from nature
Soul Brand Identity and Packaging design - Aida Pioneer

Challenge & approach

We had to develop the brand identity that would help the company to step up, look differently and raise interest from business partners and clients.

We made it bold and fresh, impressive and inspiring. Used the non-typical solution for the industry. Our goal was to evoke the immediate emotion once you contact the brand.

Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
No items found.

IDEA & NAME

Every alive thing have a soul. So a plant extract is the soul of the plant.

So simple but unexpected for the name in the category. To add a little spice, we added some holiness and spirit.

Soul Brand Identity and Packaging design - Aida Pioneer

NAME

Every alive thing have a soul. So a plant extract is the soul of the plant.

So simple but unexpected for the name in the category. To add a little spice, we added some holiness and spirit.

Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
No items found.

Design

The main element of the identity is a slim golden nimbus – a symbol of utility and purity. White color as the base, gold as the complimentary.

Minimalism as a brand philosophy, concise elements and graphic illustrations create the unique visual identity that really impress once you face it. The design solution is adjustable for any communication including the packaging.

Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
No items found.
Soul Brand Identity and Packaging design - Aida Pioneer
Soul Brand Identity and Packaging design - Aida Pioneer
No items found.

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