S&R’S GARAGE

Type
Packaging Design
Client
Seth & Riley’s Garage, Carlsberg

Packaging design for a new taste of traditional Californian hard lemonade

  • Discovery
  • Packaging Design Concept
  • Adaptation on SKUs & Print-Ready Files
  • Packaging & Logo Guide
  • Product 3D Renders
S&R’S GARAGE Packaging Design - Aida Pioneer

S&R’S GARAGE

Type
Packaging Design
Client
Seth & Riley’s Garage, Carlsberg

Packaging design for a new taste of traditional Californian hard lemonade

  • Discovery
  • Packaging Design Concept
  • Adaptation on SKUs & Print-Ready Files
  • Packaging & Logo Guide
  • Product 3D Renders
S&R’S GARAGE Packaging Design - Aida Pioneer
Hard lemonade with California vibe * Hard lemonade with California vibe * Hard lemonade with California vibe
S&R’S GARAGE Packaging Design - Aida Pioneer

Challenge & approach

Seth & Riley's Garage Hard Peach is a beer-based hard drink with a peach flavor.

The creation of this drink is based on the American tradition of making ‘made-at-home’ lemonades. We had to create packaging design for a new peach taste lemonade. S&R’S GARAGE is a hard lemonade with great refreshing taste. Only natural fruit ingredients, best beer for the base. But the most important element is a true Californian vibe of the brand. That’s what we focused on while developing the design and communication for the new peach taste.

S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
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IDEA & NAME

S&R’S GARAGE Packaging Design - Aida Pioneer

NAME

S&R’S GARAGE Packaging Design - Aida Pioneer
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Design

The design of S&R’S GARAGE is iconic.

Catchy dominant logo in the center, authentic label shape in combination with colorful drink inside the bottle. We highlighted the peach taste placing the illustration on the background and added purple for the vibe and contrast. We used hand-made illustration style to add the feeling of the home-made lemonade. So fresh and catchy – mmm… pass your jar and get some!

S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
No items found.
S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
S&R’S GARAGE Packaging Design - Aida Pioneer
No items found.

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