Packaging design, brand platform and naming for authentic Bali alcohol liquors
Packaging design, brand platform and naming for authentic Bali alcohol liquors
Bali is a unique paradise with a unique atmosphere. One of the symbols of the island is local alcohol.
We needed to develop a brand for authentic Bali liqueurs. It was fundamentally important to separate from well-known world brands and emphasize the color and character of the drink.
It is difficult to compete with popular alcohol brands. To achieve results and effectively launch the brand, a fresh strategy was needed. No templates and common solutions for the category. Maximum color and character of the drink in the name and design.
Bali is an island of paradise. One of its symbols is a sensual image of a woman with a naked bust.
Many years ago, they welcomed all the guests of the island. BU – women in Indonesian. BALI BU – authentic brand with unique design inspired by culture, character and atmosphere of the place.
Bali is an island of paradise. One of its symbols is a sensual image of a woman with a naked bust.
Many years ago, they welcomed all the guests of the island. BU – women in Indonesian. BALI BU – authentic brand with unique design inspired by culture, character and atmosphere of the place.
Slow living. Bali is where life flows without fuss.
The flowing graphics reflect the philosophy of unhurried life, bliss and pleasure. The name is made in contrast to the background, expressive and bright. It conveys the essence of Balinese life – the modern atmosphere of parties and nightclubs surrounded by untouched nature and traditions.
