Packaging design for a low-calorie ice cream
Packaging design for a low-calorie ice cream
To create a packaging design for a new experimental product – low-calorie ice-cream.
The target audience includes people aged 16-45 years who look after health and appearance. Frudoza light is a product for those who like ice cream, but still more – their body. So, we balanced between lightness and pleasure.
When designing the package, the emphasis was placed on lightness.
The background was the watercolor in delicate tones. The "low-calorie value" was reflected in thin, elegant letters. The word "light" is put separately on the watercolor background as the key element. The most important functional features were placed on the front to make it clear for the customer. Tasty retouched ingredients combine the flying composition and appeal to the perfect taste of the product.
