FRUDOZA

Type
Packaging Design
Client
Frudoza

Packaging design for a low-calorie ice cream

  • Discovery
  • Logo & Packaging Design Concept
  • Adaptation on SKUs & Print-Ready Files
  • Packaging & Logo Guide
  • Product 3D Renders
Frudoza Packaging Design - Aida Pioneer

FRUDOZA

Type
Packaging Design
Client
Frudoza

Packaging design for a low-calorie ice cream

  • Discovery
  • Logo & Packaging Design Concept
  • Adaptation on SKUs & Print-Ready Files
  • Packaging & Logo Guide
  • Product 3D Renders
Frudoza Packaging Design - Aida Pioneer
* Lightness in watercolors * Lightness in watercolors * Lightness in watercolors * Lightness in watercolors
Frudoza Packaging Design - Aida Pioneer

Challenge & approach

To create a packaging design for a new experimental product – low-calorie ice-cream.

The target audience includes people aged 16-45 years who look after health and appearance. Frudoza light is a product for those who like ice cream, but still more – their body. So, we balanced between lightness and pleasure.

Frudoza Packaging Design - Aida Pioneer
Frudoza Packaging Design - Aida Pioneer
Frudoza Packaging Design - Aida Pioneer
No items found.

IDEA & NAME

Frudoza Packaging Design - Aida Pioneer

NAME

Frudoza Packaging Design - Aida Pioneer
No items found.

Design

When designing the package, the emphasis was placed on lightness.

The background was the watercolor in delicate tones. The "low-calorie value" was reflected in thin, elegant letters. The word "light" is put separately on the watercolor background as the key element. The most important functional features were placed on the front to make it clear for the customer. Tasty retouched ingredients combine the flying composition and appeal to the perfect taste of the product.

Frudoza Packaging Design - Aida Pioneer
Frudoza Packaging Design - Aida Pioneer
Frudoza Packaging Design - Aida Pioneer
Frudoza Packaging Design - Aida Pioneer
Frudoza Packaging Design - Aida Pioneer
No items found.
No items found.

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