Packaging design and naming for bacon chips
Packaging design and naming for bacon chips
Moon Meadow is a new snack – bacon chips. It’s made of bacon, cholesterolfree, and contains 70% of protein.
Our task was to transform the original Spanish snack into somethingcontemporary and popular. Therefore, we needed a big idea, bold catchy designand an authentic visual style.
In Oregon, there exists a unique place along the ocean coast, whereexceptional pigs leisurely roam the meadows.
What sets this place apart is that these pigs sleep during the day and comealive at night. We've aptly named this location Moon Meadow.
In Oregon, there exists a unique place along the ocean coast, whereexceptional pigs leisurely roam the meadows.
What sets this place apart is that these pigs sleep during the day and comealive at night. We've aptly named this location Moon Meadow.
We created the unique packaging design based on handcrafted illustrations.
Three ‘night’ colors are used to differentiate three tasteswhich are also highlighted by the illustrative icons. The composition Is wellbalanced pointing out the logo. Brand colors are not typical for the category.We did it on purpose to stand out on the shelf, attract attention and bringthis special vibe and atmosphere of the brand. As a product itself the designis something different and unexpected but at the same time got the touch of acraft farmer’s product.
