Packaging design and brand platform for potato chips
Packaging design and brand platform for potato chips
Just Brutal chips are not the best among the same, but the most different among them. And this is their undeniable advantage.
Just Brutal does what others don't and that makes them exclusive. Bright tastes, fresh sensations and new emotions. Make chips not a snack, but food. This means clearly defining the audience. Just Brutal chips are made for those who grew up from ordinary chips. These are chips for adults. Brand positioning territory is based on three statements: uniqueness + gourmetism + aesthetics. It’s a unique quality product with an original taste palette and individual aesthetics. We offer the consumer something new, exclusive and unusual.
We packaged the product in a tube – a convenient aesthetic packaging format.
The packaging is not overloaded with elements, it is made in the style of minimalism and corresponds to the brand positioning. The design is absolutely balanced and focused on a delicious "flying" food zone, each component of which literally soars in space.This allows to correctly highlight the text block and successfully show the product. Differentiation of the product line is achieved by using different color backgrounds. The neutral gray for classic chips and the successive color background for red and green ones. Color shades are selected in such a way that the product stands out well against their background. Also, the taste marker dominates the composition helping the consumer to navigate the brand line more easily and clearly identify the specific taste of the product.
