Our task was to create a private label for a chain of supermarkets. The wide range of over 100 products in the range became a real challenge.
We had to come up with a solution that would be appropriate for different types of products and packaging materials. The new brand had to look premium and the medium+ price segment. The key strategic decision was to refer the brand to Italy, the world center for delicious and quality products. And also, a country that evoke positive emotions and associations.