Packaging design, brand platform and naming for a retail private label
Packaging design, brand platform and naming for a retail private label
Our task was to create a private label for a chain of supermarkets. The wide range of over 100 products in the range became a real challenge.
We had to come up with a solution that would be appropriate for different types of products and packaging materials. The new brand had to look premium and the medium+ price segment. The key strategic decision was to refer the brand to Italy, the world center for delicious and quality products. And also, a country that evoke positive emotions and associations.
Alvado is a ringing word that is easy to pronounce, neologism.
It sounds in the Italian manner which meets the demands and expectations of consumers. Ready to try some Italian? Go for Alvado.
Alvado is a ringing word that is easy to pronounce, neologism.
It sounds in the Italian manner which meets the demands and expectations of consumers. Ready to try some Italian? Go for Alvado.
The capital letter formes the basis for the logo, indicating the superiority and leadership.
Sharp straight lines are indicative of the purposeful nature and straightforwardness. The incomplete horizontal stripe symbolizes development and movement. A simple stylish logo and the absence of unnecessary elements underline the status and quality. The accent logo block in black and white is present on all packages. The background for labels is a photorealistic image of the product. We have chosen appetizing shots and picturesque scenery sketches in order to draw attention to the product. The product is surrounded by a white tag with the product information. The compact design with bright accents makes it easy to identify the product on the shelf.
