ALVADO

Type
Packaging Design
Client
Alvado

Packaging design, brand platform and naming for a retail private label

  • Discovery
  • Logo & Packaging Design Concept
  • Naming
  • Аdaptation on SKUs & Print-Ready Files
  • Packaging & Logo Guide
  • Product 3D Renders
ALVADO Packaging Design - Aida Pioneer

ALVADO

Type
Packaging Design
Client
Alvado

Packaging design, brand platform and naming for a retail private label

  • Discovery
  • Logo & Packaging Design Concept
  • Naming
  • Аdaptation on SKUs & Print-Ready Files
  • Packaging & Logo Guide
  • Product 3D Renders
ALVADO Packaging Design - Aida Pioneer
* Private label with Italian character * Private label with Italian character * Private label with Italian character
ALVADO Packaging Design - Aida Pioneer

Challenge & approach

Our task was to create a private label for a chain of supermarkets. The wide range of over 100 products in the range became a real challenge.

We had to come up with a solution that would be appropriate for different types of products and packaging materials. The new brand had to look premium and the medium+ price segment. The key strategic decision was to refer the brand to Italy, the world center for delicious and quality products. And also, a country that evoke positive emotions and associations.

ALVADO Packaging Design - Aida Pioneer
ALVADO Packaging Design - Aida Pioneer
No items found.

IDEA & NAME

Alvado is a ringing word that is easy to pronounce, neologism.

It sounds in the Italian manner which meets the demands and expectations of consumers. Ready to try some Italian? Go for Alvado.

ALVADO Packaging Design - Aida Pioneer

NAME

Alvado is a ringing word that is easy to pronounce, neologism.

It sounds in the Italian manner which meets the demands and expectations of consumers. Ready to try some Italian? Go for Alvado.

ALVADO Packaging Design - Aida Pioneer
ALVADO Packaging Design - Aida Pioneer
No items found.

Design

The capital letter formes the basis for the logo, indicating the superiority and leadership.

Sharp straight lines are indicative of the purposeful nature and straightforwardness. The incomplete horizontal stripe symbolizes development and movement. A simple stylish logo and the absence of unnecessary elements underline the status and quality. The accent logo block in black and white is present on all packages. The background for labels is a photorealistic image of the product. We have chosen appetizing shots and picturesque scenery sketches in order to draw attention to the product. The product is surrounded by a white tag with the product information. The compact design with bright accents makes it easy to identify the product on the shelf.

ALVADO Packaging Design - Aida Pioneer
ALVADO Packaging Design - Aida Pioneer
ALVADO Packaging Design - Aida Pioneer
No items found.
No items found.

Our latests projects

Justin Joy Brand Identity - Aida Pioneer
  • Brand Identity
  • Naming
  • Guide
Binpong Brand Identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
ALLYOUNG Packaging Design - Aida Pioneer
  • Packaging Design
  • Logo
  • Brand Platform
BALI BU Packaging Design - Aida Pioneer
  • Packaging Design
  • Naming
  • Logo
TRADEL.TECH Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
BINAR LAB Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
TUMAR INVEST Brand identity - Aida Pioneer
  • Brand Identity
  • Guide
  • Logo
JETUP Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
ALVADO Packaging Design - Aida Pioneer
  • Packaging Design
  • Guide
MARKELL COSMETICS Packaging Design - Aida Pioneer
  • Brand Platform
  • Packaging Design
WHITE SQUARE Brand identity - Aida Pioneer
  • Brand Identity
  • Logo
  • Guide
STARLING Brand identity - Aida Pioneer
  • Brand Identity
  • Naming
  • Logo
Frudoza Packaging Design - Aida Pioneer
  • Packaging Design
DANONE GREEK Packaging Design - Aida Pioneer
  • Packing Design
  • Logo
RASKROI Brand identity - Aida Pioneer
  • Brand Identity
  • Naming
  • Logo
  • Guide
Soul Brand Identity and Packaging design - Aida Pioneer
  • Brand Identity
  • Naming
  • Logo
ZATECKY GUS Packaging Design - Aida Pioneer
  • Packaging Design
Akvavit Packaging Design - Aida Pioneer
  • Packaging Design
  • Naming
  • Logo