customer: danke is a well-known brand of dairy products.
task: to develop the logo, package design and tagline.
solution: danke means state-of-the-art dairy products of premium quality. the noble dark blue color has become the basis for the design. a grid of classic monograms added a volume to the space. the pattern is formed with stylized milk drops. the texture of the products is reflected in photographic segments on the light background. monochromatic images are placed on top of the package which creates a prominent contrast.
the logo is "crowning" the products, making a reference to the european status and quality standards of dairy products. the logo block is supplemented with a new tagline: "the quality has a taste".