customer: mark formelle is a popular brand of clothing for home and sports, 170 stores in the countries of eastern europe.

task: to develop the brand strategy and identity.

solution: the morning is started not with a cup of coffee, but with clothes selection. mark formelle is the clothing that creates and maintains the mood of the day. a wide palette of colorful strokes, stains and fillings laid the foundation for of the identity. all elements are bright and vivid, as if just created by the artist's hand. we provided them with the comfort, lightness, mood that is granted by mark formelle clothing.

the elements were developed in such a manner that they can be freely moved and scaled, thus creating the innumerable quantity of variable design solutions for any corporate style media. despite the variety of elements, the brand image remains integral, recognizable and aesthetically attractive.
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