Packaging design for detox skin care products
Packaging design for detox skin care products
The Detox Program by Markell is a one-of-a-kind skincare line that features natural ingredients for everyday use.
It was specifically designed for young, active city women whose skin is exposed to toxins on a daily basis. The constant stress and fatigue they experience often result in acne, a dull complexion, and dark circles under their eyes. Our objective was to capture their attention with a modern and eye-catching design.
In order to capture the attention of young women, we offered a solution that would fit her lifestyle, the vibe of her daily routine and environment. Unexpected fresh design, urbanism, minimalism and energy are the key features of communication.
We abandoned the delicate colors and textures while working on the design.
The dynamics are transmitted through the alternation of white and black lines on the package. Turquoise accents indicate the important elements and emphasize environmental friendliness. Black and white graphic logo is set at the top of the package, along with a new descriptor. This simplifies the brand identification. The central place has been given to the basic information about the product, and the simple fonts make it easier to understand. As a result – increased demand for products, good feedback on packaging design and product quality.
