customer: public radio is a contemporary hit radio station.
task: to develop the logo and identity.
solution: the air of public radio is filled with dynamic popular music and middle-of-the-road entertainment programs. the key message and motto of the radio station – "sing along" – that's what has become a semantic constituent for the logo and for the whole style.
all the people who sing have something in common. that's exactly why the facial gesture of a singing person has become a semantic basis for the graphics of the logo and corporate style. the different patterns of the singing letter "through the faces" symbolize a broad audience of listeners each of whom will find the music to his/her own taste on the air.