Design of a new Garage flavor for Valentine’s Day
Design of a new Garage flavor for Valentine’s Day
Seth & Riley’s Garage is a brand builton the clash of opposites: wild and tender, bitter and sweet, spontaneous anddeliberate.
It is a space of freedom, experimentation, and unexpected mixes —where familiar things gain a new sound and meaning.
The task was to develop the design for alimited-edition product within the “cocktail” series for Valentine’s Day — LoveFusion — while preserving the brand’s DNA and introducing a more emotional,romantic tone. It was important to avoid cliché Valentine aesthetics and createan image that feels like a natural extension of the Garage universe: bold,slightly edgy, yet sincere.
The concept is based on the metaphor oflove as an experiment — a fusion of different characters, flavors, and statesblending into one intense emotion. Love Fusion is not classic romance; it’slove in the Garage spirit: vibrant, contrasting, and slightly chaotic.
Love Fusion is a cocktail composed offeelings — sweet, bright, a little naïve, yet explosive.
The visual concept of the label revolvesaround the image of a love elixir — a drink that looks like the result of asecret experiment in the garage, where love is mixed as boldly as flavors andmoods.
Heart graphics function not as decorativesymbols, but as part of the formula. They enhance the feeling ofexperimentation and “mixing,” reinforcing the idea of fusion. The typographyand logo remain true to the brand’s identity, creating a strong contrastbetween romantic content and the bold, confident Garage character.
As a result, the design of Love Fusionbalances playfulness and strength, turning the limited edition into a visualmetaphor of love as a process — unpredictable, intense, and always slightlyrisky.
Our latests projects
